WA Business Leader of the Year Richard Goyder AO Juvenile Diabetes
Aboriginal Leadership Development Excellence Yamatji Marlpa Aboriginal Corporation Clontarf Foundation
Corporate Social Responsibility Excellence Bis Industries Fairbridge WA Inc 
Customer Service Excellence iiNet Ronald McDonald House Perth
Green Business Excellence Serco Australia CanTeen
Human Resource Management Excellence City of Melville Melville Cares Inc
Innovation Excellence Transmin Pty Ltd PMH Foundation
Marketing Excellence P&N Bank The Channel 7 Telethon Trust
Regional Small Business Excellence Growing Towards Wellness St Vincent de Paul WA

Ben Harvey
28/11/13, 11pm WST

Wesfarmers chief executive Richard Goyder has been named WA business leader of the year and $90,000 donated to charity at the inaugural AIM WA WestBusiness Pinnacle Awards.

More than 600 guests, including Premier Colin Barnett and Governor Malcolm McCusker, attended Crown Perth tonight.

The awards, a collaboration between The West Australian's business section and the Australian Institute of Management WA, recognised excellence in business across a diverse range of fields.

A total of 117 entries were received from companies vying for the Pinnacle award for Aboriginal leadership development, philanthropy, customer service, green initiatives, human resource management, innovation, marketing and regional small business.

Each winner was awarded $10,000 to donate to a charity of their choice.

Mr Goyder took out the main award because of outstanding community and business leadership in 2013.

Yamatji Marlpa Aboriginal Corporation won the Pinnacle award for Aboriginal leadership development.

The award for corporate social responsibility went to Bis Industries for its Fairbridge Bingjareb project.

Home-grown internet giant iiNet took out the customer service excellence award and Serco's environmental policies were acknowledged through the green business trophy.

Excellence in human resource management went to the City of Melville, the innovation award was presented to Transmin, marketing Pinnacle to P&N Bank and Growing Towards Wellness won the regional small business award.


Ben Harvey

Aboriginal Leadership Development Excellence

WA businesses are rising to the challenge of increasing Indigenous employment and this trend was reflected in a strong field of entries for the Aboriginal Leadership Development Excellence award.

Rio Tinto Iron Ore, Indigenous Construction Resource Group, Swan Districts Football Club and ScreenWest were shortlisted but the Pinnacle went to Yamatji Marlpa Aboriginal Corporation, which donated its $10,000 prize to the Clontarf Foundation.

As the recognised native title representative body for the Murchison, Gascoyne and Pilbara regions of WA — an area of 1 million square kilometres — the YMAC has a huge responsibility.

YMAC is run to protect Yamatji and Marlpa country by offering a range of professional services to the traditional owners of the Murchison, Gascoyne and Pilbara regions.

Its mission is to pursue recognition and acceptance of Yamatji and Marlpa culture and develop a strong future for its people.

YMAC practises what it preaches, focusing on formal career development pathways for all Aboriginal staff members and encouraging leadership development.


Corporate Social Responsibility Excellence

Bis Industries, a leading provider of specialist logistics and materials to the resources industry, was shortlisted alongside strong entries from Woodside Energy, RAC WA, BG&E and the West Coast Eagles for the Corporate Social responsibility award.

With more than 100 years’ experience and employing 2000 people across 75 sites, Bis had a huge portfolio of work to choose its entry from.

The company put forward its “Fairbridge Bindjareb Project”, which focuses on training and mentoring indigenous Australians in the criminal justice system. The project aims to channel these people into jobs in the mining sector.

The judging panel awarded the Pinnacle to Bis after determining that the Fairbridge Bindjareb project was “well targeted” and a very successful initiative which represented “a real investment for the size of the organisation”.

The $10,000 prize will be donated to Fairbridge WA.


Customer Service Excellence

There are many reasons iiNet has not only survived but prospered in the fickle world of internet-based businesses.

But one of the most important secrets to its success has been good service for it many customers.

It was fitting that on its 20th anniversary the company won the Pinnacle award for excellence in customer service.

Competing in the category against a diverse shortlist including Synergy, Sparkle Dental Joondalup, Battery World Australia and DownerMouchel, iiNet’s entry was considered the strongest because it represented a “seamlessly executed initiative”.

Operating according to the philosophy: “Lead on product, differentiate on service”, the iiNet customer service model’s efficiency comes from initiatives like segmenting customers to paint a picture of their “technological ‘readiness”.

The $10,000 prize will be donated to Ronald McDonald House WA.


Green Business Excellence

With 100,000 workers supporting governments and companies in 30 countries across the areas of health, transport and justice, Serco’s impact on the environment has the potential to be considerable.

But well-planned environmental policies at business sites like Acacia Prison and judicial courts across WA mitigated that impact — and earned the company the Green Business

Excellence award and $10,000 to donate to CanTeen.

In a shortlisted field including RAC WA, Quality Printer Cartridges, Brookfield Multiplex and MKDC, Serco was judged the strongest entry because of its “continual small change philosophy”.

This philosophy is evidenced in measures like upgrading washing machines to save 800,000 litres of water each year and using electrical vehicles at specific sites.

Changes like those meant carbon emissions per employee was reduced by more than 40 per cent, while recycling and “no-landfill” programs reduced waste by more than 100 tonnes a year.

The judging panel noted the “consistent application of the project across all aspects of the business” created a green-friendly business.


Human Resource Management Excellence

As one of the biggest councils in WA, with an annual turnover of $95 million, workforce management needs to be high on the agenda at the City of Melville.

Under the motto: “Working together to achieve community wellbeing for today and tomorrow” the city has maintained a motivated workforce of 735 capable of delivering 200 products and services to more than 100,000 residents and about 9,000 businesses.

The success of its policies, which saw it win the Human Resource Management Excellence award, was no doubt behind the enviable 89 per cent staff retention rate in 2012-13.

The judges considered strong entries, particularly from shortlisted organisations the Bethanie Group, WA Football Commission, the City of Joondalup and iiNet but awarded the Pinnacle to the City of Melville after determining it had a “well-integrated approach to people development”.

The $10,000 prize will be given to local charity Melville Cares Inc.


Innovation Excellence

Innovation is the lifeblood of business and with strong shortlisted competition from iiNet, Epichem, Sentient Computing and Micromine, engineering firm Transmin had to do something special to win the Innovation Excellence award.

Established in 1987 to provide engineered solutions and services for the mining, processing and bulk materials handling industries, Transmin operates in a field where technical development is the cornerstone of business growth.

Its “Rocklogic” project, a ground-breaking automation product that eliminates safety risks in critical mining operations, was a standout.

The product increases the efficiency of rock-breaking operations by minimising downtime and increasing throughput — which allows less-accessible ores to be mined economically.

The judges hailed Transmin’s “world-leading technology” as a “true demonstration of business leadership”.

Transmin’s $10,000 prize will be donated to the PMH Foundation.


Marketing Excellence

This year’s transformation of Police & Nurses Credit Society to P&N Bank was always going to be challenging.

But the marketing campaign which accompanied the corporate overhaul of this well-known WA financial institution meant the transition was as seamless as possible.

In this highly competitive award category, the bank was shortlisted alongside Webb and Brown-Neaves, the City of Perth, Murdoch University and the Rottnest Island Authority.

P&N Bank’s entry focused on the marketing needed to position the institution as a different kind of bank and a valued alternative to the big banks.

The entry emphasised the delicate operation to harness consumers’ existing awareness and successfully carrying it across to the new brand.

The numbers speak for themselves — within four months of the rebrand new home loan funding had rocketed and the number of new members was up considerably.

The Pinnacle judges applauded a “solid, well thought-out strategy.”

P&N nominated the Channel 7 Telethon Trust to get the $10,000 prize.


Regional Small Business Excellence

The vexed issue of mental health in country WA is tackled every day by the winner of the Regional Small Business Development Excellence award.

Growing Towards Wellness is a not-for-profit organisation which has serviced WA’s regional communities since 2006.

The business harnesses the rehabilitative powers of horticultural therapy, education, training and employment to help patients of psychiatric hospitals and people living with or recovering from mental illness.

GTW’s work has enabled more than 450 people living with mental illness to re-engage them with the community.

Though the judges were impressed by the shortlisted entries from The Goldfields Indigenous Housing Organisation, Foodbank WA and Indigenous Construction Resource Group, they deemed GTW’s the standout initiative.

Through projects in Bunbury, Busselton, Rockingham, Mandurah and Fremantle, one in three GTW clients obtains nationally recognised qualifications.

The judges applauded GTW’s “unique” and “well-structured” model.

The $10,000 prize money will go to St Vincent de Paul Society WA. 

View the full coverage of the 2013 A.I.M WA WestBusiness Pinnacle Awards:

Pinnacle Awards Ceremony

Pinnacle Award Category Winners