Now in its sixth year the Pinnacle Awards are WA’s most reputable business awards. There are many benefits of entering your organisation in one or more of the eight award categories.

Each category winner will receive leadership and management training to the value of $20,000 to give to a charity of the winner’s choice to give back to the community. Join previous winners as accolades of business excellence and enjoy many benefits:

  • Enhance your brand through the extensive media coverage associated with the Awards.
  • Have your work reviewed by a high quality panel of experienced industry representatives.
  • Gain community endorsement of your organisation’s achievements.
  • Support and recognise the efforts of your staff.
  • Signal to existing and potential clients the outstanding work you deliver.
  • Compete on par with organisations across different sizes, industries and sectors.

Who are our past Pinnacle Award winners?

Read more about the past winners including The Earbus Foundation, RAC WA, Hollywood Private Hospital, Hanson Construction and Kings Park and Botanical Gardens, and Wesfarmers in the MarchJuly and September editions of AIM WA's Leader Magazine.


RAC is incredibly proud of winning the 2017 Marketing Excellence award. The ‘Power of Membership’ was the first truly integrated campaign running across all of RAC’s products and services. Most importantly the campaign highlighted RAC’s focus on giving back to our members and the WA community. This prestigious award was wonderful recognition of the team’s passion and hard work.

We are honoured to have received the AIM WA WestBusiness Pinnacle Award.

Tony Pickworth AFAIM
Executive General Manager Brand & Tourism, RAC WA
Marketing Excellence, 2017 Award Recipient

Past Endorsements