Now in its fifth year the Pinnacle Awards are WA’s most reputable business awards. There are many benefits of entering your organisation in one or more of the eight award categories.

Each category winner is presented with $10,000 in cash to be donated to a charity of the winner’s choice to give back to the community. Join previous winners as accolades of business excellence and enjoy many benefits:

  • Enhance your brand through the extensive media coverage associated with the Awards.
  • Have your work reviewed by a high quality panel of experienced industry representatives.
  • Gain community endorsement of your organisation’s achievements.
  • Support and recognise the efforts of your staff.
  • Signal to existing and potential clients the outstanding work you deliver.
  • Compete on par with organisations across different sizes, industries and sectors.


I was very honoured to accept the 2016 AIM WA WestBusiness Pinnacle Award’s WA Business Leader of the year award on behalf of everyone at Fortescue. The strong community focus of these awards has enabled the donation of the prize money to White Ribbon Australia, and build awareness of an organisation I am very passionate about. I became a White Ribbon ambassador because I am in a position to influence, educate and show leadership on the issue of ending domestic violence in our communities and build greater equality and respect between men and women. Thank you for this opportunity.

Nev Power
WA Business Leader of the Year, 2016 Award Recipient

Winning the Marketing Excellence Award in 2016 was an extremely proud moment for Brownes Dairy. Accepting this award on behalf of the business and celebrating as a team on the night was a momentous occasion.

Our yoghurt campaign has won a number of awards over the last year. For us, this was the most special and emotional award as being recognised by our peers, and being part of an event which recognises greatness in WA, makes this award most memorable.

Also, being able to give back to the community, is remarkable. The charities we donated to was Starlight and Ngala.

Natalie Sarich-Dayton
Marketing Director, Brownes Dairy 
Marketing Excellence, 2016 Award Recipient

Receiving the Corporate Social Responsibility Excellence award was a great validation of the widespread community efforts of all Bankwest staff.  We are very fortunate to work for an organisation that provides both the flexibility and opportunity for our people to involve themselves in community initiatives that they are most passionate about.  I feel immensely proud of all that we have achieved in the past 5 years, and I'm even more excited about delivering against our newest CSR strategy which aims to support WA communities for generations to come.

Craig Spencer
Head of Community Engagement, Bankwest
Corporate Social Responsibility Excellence, 2016 Award Recipient

Winning the Pinnacles Award was an incredible moment for our team, standing proudly together. Its impact has been profound and has encouraged an even greater appetite for excellence in our workplace.

Palmerston has approached diversification of our work environment in a systematic way, embracing a broad view of diversity beyond gender to cultural background, sexual orientation (lesbian, gay, bi-sexual, transgender and intersex-LGBTI), religion, family responsibilities and age.

We were honoured to be acknowledged by such a prestigious award.

Sheila McHale
Chief Executive Officer, Palmerston Association
Workplace Diversity Excellence, 2016 Award Recipient

Lorna Cook – Co-Founder, chemo@home

We were so delighted to win the Innovation Excellence Pinnacle Award in 2016.  It provided validation that in spite of all the risks and challenges we have undertaken in the past few years, others recognised and appreciated chemo@home and the service it offers for patients with cancer and chronic illnesses.

Julie Adams and Lorna Cook
Co-Founders, chemo@home
Innovation Excellence, 2016 Award Recipient

At RAC we’ve always been about helping make WA better. 

Receiving the AIM WA WestBusiness Pinnacle Award for our recent cultural transformation work is a real honour.  We’re proud to work for an organisation where our culture is all about achieving more for our members and the WA community. 

Erica Haddon
Executive General Manager Strategic Innovation, RAC WA
Human Resource Management Excellence, 2016 Award Recipient

RAC was extremely proud to receive the Green Business Excellence Award in recognition of the RAC Electric Highway®, Australia’s first network of electric vehicle fast charging stations. 

This prestigious Award acknowledges our commitment to innovating, improving and delivering safe, easy and sustainable mobility options for our Members and all Western Australians.  We are honoured to be acknowledged at this level.

Patrick Walker
Executive General Manager Advocacy and Members, RAC WA
Green Business Excellence, 2016 Award Recipient

Julie Adams – Co-Founder, chemo@home

Winning the Emerging Business Excellence Pinnacle Award in 2016 was a fantastic recognition of our company and the fantastic team who have made it such a strong patient focussed health service business. The publicity and marketing opportunities it has offered us has made the company stronger.

Julie Adams and Lorna Cook
Co-Founders, chemo@home
Emerging Business Excellence, 2016 Award Recipient

Mark Shaw – CEO, Adventure World

Winning the AIM WA WestBusiness Pinnacle Award for Excellence in Customer Service was an achievement that our team was very proud of.

This award was great recognition of all of the hard work and commitment shown by our entire team, from Senior Leadership through to our frontline Seasonal Team Members, to consistently deliver on the Adventure World Common Purpose of ‘creating happiness and magical memories’ for all of our guests.

To be recognised as the winner for Customer Service Excellence across such a wide range of industries truly endorsed the vision we have and the training we implement for our team to continue to drive towards further growth and success.

Georgia Manning
Head of Guest Experience, Adventure World
Customer Service Excellence, 2016 Award Recipient

Past Endorsements